TD Insurance transformation was a challenging project. It took months of work, lots of team collaboration and stakeholder buy-ins to get this done. In the end I believe everyone was happy. TDI opened doors to other projects within TD.
Visit http://www.tdinsurance.com
For: TD
My Role: Art Direction & Design
Credits: Karen Maxwell (DCX Manager), Mik St.Denis (Designer), Tracy Dey (Designer), Maxinne Abuyuan (Copywriter)
Geeq is set to be blockchain 3.0. I was asked to design the brand from the ground up. Starting with logo and token symbol. Later came the whitepaper design and executive summaries and eventually the responsive website. Geeq is currently in their funding stages.
Visit http://www.geeq.io
For: Geeq
My Role: Creative / Art Direction & Design
Credits: Kris Bruynson (Strategist), John Ellis (Copywriter)
Most people don't understand what their home insurance covers. TDI wanted to create an online experience that informs and delights their customers. The site incorporates videos and 3d animations that make learning about insurance more fun.
Visit http://www.tdinsurance.com/tools/home-coverage
For: TD
My Role: Creative / Art Direction & Design
Credits: Dave Sulkers (DCX Manager), James Morreale (Copywriter)
The Shoppers Drug Mart site redesign was a huge undertaking, it required months of work and it had to be responsive. We developed a grid system that translated to all sizes and work with all kinds of content. We chose colours that could be viewed by people with impairments and font sizes that were easy to read and follow.
Visit Shoppers Drug Mart.
For: Trapeze
My Role: Art Direction & Design
Credits: Bronwyn Anderson (ACD), Farwa Kazmi (Designer)
This didn't initially start off as a rebrand. The creative team was just asked to modernize the Trapeze logo for use on business cards. I attempted to stylize the logo a bit but what struck me was the company was named Trapeze and I just didn't see that in the symbol. I presented this simple logo/wordmark and the company heads liked it. This started the whole idea to rebrand and revamp the logo completely.
Visit Trapeze.com.
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD), Farwa Kazmi (Designer)
Honouring the people that make hockey go on. Whether it’s the coach the skate sharpener or parents, it’s their dedication to the game that deserve to be recognized.
Canadian Marketing Awards: Silver
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD), James McIntosh (ACD)
A redesign of ShelSilverstein.com for HarperCollins. The idea was to design a website that looked like Shel himself did it. Each line, button icon is hand drawn and the entire structure of the site is in black and white.
Visit http://www.shelsilverstein.com.
For: Trapeze
My Role: Art Direction & Design
Credits: James McIntosh (ACD), Adrian Stiegler (Designer), Kim Lam (Designer)
The Drake Hotel website redesign was one of the most challenging and interesting projects I've ever worked on. The site consisted of textures, patterns, hand written elements and a little bit of chaos.
Visit www.thedrakehotel.ca.
For: Trapeze
My Role: Art Direction & Design
Credits: Bronwyn Anderson (ACD), Kim Lam (Designer)
An Italian food eatery based in the U.S. The site is redesigned to invoke a sense of Italian authenticity, freshness and history.
Visit Carrabba's.
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD)
Kraft Peanut Butter’s “Spread the feeling” initiative invites people to submit their PB moment. Contestants enter their video and get a chance to win a cash prize.
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD)
This was going to be the new Canadian Tire website. The project was shelved indefinitely. I really like the thinking behind this project. User testing was done and the results told us that users wanted a simpler shopping experience. This design solves the problem of homepages being too busy and cluttered. This approach lets the user do 1 of 2 things; get inspired by Showroom projects or just shop. This was the jumping off point. I believe this is a brilliant solution to most problematic e-commerce sites today.
For: Trapeze
My Role: Art Direction & Design
Credits: Mike Kasprow (CD), Bronwyn Anderson (ACD)
Mitsubishi Motors Canada was getting a redesign, I had a hand in helping on that proeject along with this section on the site called Drive@Earth. It featured the iMiev.
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD)
I was the lead designer on this huge redesign of HBC’s family of websites that included The Bay, Zellers, Home Outfitters and HBC. Unfortunately the sites were taken down after just a year. I believe the Hudson's Bay Company was in the process of being sold.
For: Nurun
My Role: Lead Designer
Credits: Bernice Allinson (CD), Andrew Osborne (AD)