This was going to be the new Canadian Tire website. The project was shelved indefinitely. I really like the thinking behind this project. User testing was done and the results told us that users wanted a simpler shopping experience. This design solves the problem of homepages being too busy and cluttered. This approach lets the user do 1 of 2 things; get inspired by Showroom projects or just shop. This was the jumping off point. I believe this is a brilliant solution to most problematic e-commerce sites today.
For: Trapeze
My Role: Art Direction & Design
Credits: Mike Kasprow (CD), Bronwyn Anderson (ACD)