This didn't initially start off as a rebrand. The creative team was just asked to modernize the Trapeze logo for use on business cards. I attempted to stylize the logo a bit but what struck me was the company was named Trapeze and I just didn't see that in the symbol. I presented this simple logo/wordmark and the company heads liked it. This started the whole idea to rebrand and revamp the logo completely.
Visit Trapeze.com.
For: Trapeze
My Role: Art Direction & Design
Credits: Mark Rozulek (CD), Farwa Kazmi (Designer)